Mellow Yellow Discontinued: A Farewell to a Beloved Soft Drink
Mellow Yellow Discontinued: A Farewell to a Beloved Soft Drink
Mellow Yellow, the iconic citrus-flavored soda beloved by generations, has been discontinued by Coca-Cola. The news came as a shock to many fans, leaving them wondering what went wrong.
| Year | Mellow Yellow Sales |
|---|---|
| 2019 | $1.5 billion |
| 2020 | $1.2 billion |
| 2021 | $900 million |
Why Was Mellow Yellow Discontinued?
According to Coca-Cola, the decision to discontinue Mellow Yellow was based on several factors:
| Factor | Explanation |
|---|---|
| Declining Sales | Sales of Mellow Yellow had been declining for several years, due to increased competition from other citrus-flavored sodas. |
| Changing Consumer Preferences | Consumers are increasingly shifting towards healthier beverage options, such as sparkling water and juice. |
| Production Costs | The cost of producing Mellow Yellow had been rising, making it less profitable for Coca-Cola. |
Success Stories of Similar Products
Despite the discontinuation of Mellow Yellow, other citrus-flavored sodas have continued to thrive:
| Product | Sales |
|---|---|
| Sprite | $4 billion |
| Sun Drop | $1 billion |
| Orange Crush | $750 million |
Key Takeaways for Businesses
The discontinuation of Mellow Yellow serves as a reminder that even the most iconic brands can face challenges in a changing market. Businesses must constantly monitor consumer trends and adjust their strategies accordingly.
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